Killer Application
In 2001, John Chambers CEO of Cisco Systems said "E-learning is the next major killer application", and I sat back with pride thinking, finally someone significant has stood up and taken notice of the field I was in. That was long time ago and there has not been enough that has happened in this field other than mergers and acquisitions. No one has become a mega
corporate doing eLearning, and I wondered why did John Chambers say that about eLearning. Maybe he was right in what he said, maybe we didn't know how to get the right ROI for ourselves and suggest the right ROI for the customer to be very successful. Successful we are, but one could always get better.
There have been successful eLearning companies or companies who have become successful practising or implementing eLearning. I would have ordinarily rated comapanies also in the category of who has made the biggest impact internationally using eLearning. That was however true till yesterday, July 25th 2005.
Yesterday while watching BBC in the UK I came across a program called the New Al Qaeda. It spoke about how the Al Qaeda has begun to use the internet to spread their blanket of terrorism across the world. They are using eLearning through user manuals, videos, training applications to train prospective terrorists to learn from the comfort of their homes. Whether it is making bombs, creating suicide bombing kits, and other nuances they have it all. They recruit based on this because they have made learning about spreading terror so easily applicable and accessible. I can't think of any organization who has successfully managed that. They have changed the face of eLearning and made it their killer application.
They are definitely not my role model, because I don't believe in their ideology or the lack of it, but one thing I will want to pick from them - Passion and a Go all the way spirit. That is what will make someone successful in achieving their objectives and realise their expected ROI in a more positive way. That's my killer application!
corporate doing eLearning, and I wondered why did John Chambers say that about eLearning. Maybe he was right in what he said, maybe we didn't know how to get the right ROI for ourselves and suggest the right ROI for the customer to be very successful. Successful we are, but one could always get better.
There have been successful eLearning companies or companies who have become successful practising or implementing eLearning. I would have ordinarily rated comapanies also in the category of who has made the biggest impact internationally using eLearning. That was however true till yesterday, July 25th 2005.
Yesterday while watching BBC in the UK I came across a program called the New Al Qaeda. It spoke about how the Al Qaeda has begun to use the internet to spread their blanket of terrorism across the world. They are using eLearning through user manuals, videos, training applications to train prospective terrorists to learn from the comfort of their homes. Whether it is making bombs, creating suicide bombing kits, and other nuances they have it all. They recruit based on this because they have made learning about spreading terror so easily applicable and accessible. I can't think of any organization who has successfully managed that. They have changed the face of eLearning and made it their killer application.
They are definitely not my role model, because I don't believe in their ideology or the lack of it, but one thing I will want to pick from them - Passion and a Go all the way spirit. That is what will make someone successful in achieving their objectives and realise their expected ROI in a more positive way. That's my killer application!
posted by Jolvin Rodrigues at
11:34 PM
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