Think Different - Make it Happen!

A lot of times we wonder what is it that is required to think different, think lateral, thinking out of the box. I had mentioned in an earlier blog "Going North" what inspired and what transpired after looking at a commercial called Think Different from Apple™ and the impact it had on our lives. Whether good or bad is a matter of perception, but at the bottom of that lies change. Change in the way one thinks and does things.

Is just thinking enough? Did Apple™ only think different? I'm sure they didn't just think they made it happen. Take a recent example, the whole music industry was ganging up against the likes of Napster™ for killing the music industry by distributing music, people came up with solutions after spending millions to copy protect CDs, the music desperados found a way out. Then Apple™ comes by with this device called iPod and a concept called iTunes and creates a revolution in the music industry. Everyone gets hooked on to it and everyone is happy. What did they do here? They just made it happen.

The next revolution maybe lurking round the corner, the Mac mini, allows PC users to shift onto a Mac at fraction of the cost. First they squeezed an entire computer into a flat screen and now they have compressed it into the size of a lunch box. They have just made it easier for people to shift their platforms without much of an investment.

This is in no way Apple™ propaganda, but just a passing thought, how do they think different and make it happen? While I get away and back to my work, I'm still thinking on that...